'Regenerative Agriculture’ has become much more common and widespread amongst not only the agriculture community, but also the general public. 

It is often characterised by its focus on soil health, input use efficiency, multi-species cropping and integrated pest management. 

When the people look at this list, they see a marked departure from traditional agricultural production methods and a massive step in the right direction towards a more organic, environmentally sensitive world that shakes up traditional farming.

When a modern farmer looks at the same list they see old news. 

This ‘new’ method of farming has been best practice for decades. Controlled traffic, minimal tillage, increasing soil organic matter and reduced chemistry reliance have all been routinely implemented by agribusiness as general business development. 

The disconnect between the two parties is not surprising given how little the broader public understands about how their food is produced and that is a huge oversight from the farming community. There is so much interest and good will in the community towards farmers and a great desire to understand how their food is produced, but growers and industry members are not good at telling their story.

Connection to and engagement with the public is changing as a younger, more socially connected generation of farmers take over, which a massive education opportunity, but also a marketing opportunity for growers to develop some much needed brand awareness and trust in the community. 

Regenerative Agriculture is nothing new for growers, but it might be an opportunity to bring people along on the journey.